Wednesday, September 22, 2010

September Theatrical for Oscar Winners Landau and Burstyn’s "Lovely, Still"

Monterey media is very pleased to announce the theatrical premiere and release of “Lovely, Still”, an “Uncommonly lovely”, “Brilliant”, “Masterfully told” and “Remarkable” film starring Academy Award winners Martin Landau and Ellen Burstyn. In this mysterious and tender love story, what begins as an awkward encounter quickly blossoms into a new chance for romance and the elderly couple’s love affair takes us on a heartfelt and wonderful journey that reveals a most unexpected twist.

“Beautiful film. The chemistry between the two of them is so beautiful and the astonishing poignancy of the final scene is applause-worthy in and of itself. One of the great pleasures of Lovely, Still is the mere sight of Martin Landau and Ellen Burstyn on screen together.” – eFilmCritic

Skillfully and sensitively directed by Nik Fackler, the film also stars Elizabeth Banks (Zack and Miri, W., Spider-Man) and Adam Scott (Leap Year, Step Brothers), and features original music by singer-songwriter and guitarist Conor Oberst, whom NPR praised as “one of the best lyricists making music in the 21st century” and a score by Nate Walcott and Mike Mogis, all 3 of whom comprise the permanent members of American band and indie favorite Bright Eyes

“A movie as expertly made as this, and as tender and subtly beautiful as this,deserves to be seen.” -Cinematical

“A miracle of a movie. Beautiful, full of love and life” - John Foote, incontention.com

The film, an official selection at the Toronto International Film Festival, will premiere theatrically at the Village East Cinemas in New York City on September 10th before premiering in Los Angeles at Mann Chinese 6, Laemmle’s Music Hall and Town Center on September 17th and expanding nationwide.

Building beyond conventional outreach for Lovely, Still, which was specially selected for a premiere screening at the annual AARP National Convention and the event’s Movies For Grownups Film Festival, monterey media has joined with The Creative Coalition (http://www.thecreativecoalition.org/) and Home Instead Senior Care (http://www.homeinstead.com/) to promote the film. The Creative Coalition is the premiere 501(c)(3) nonprofit, nonpartisan social and public advocacy organization of the arts and entertainment community dedicated to educating and mobilizing its members on issues of public importance, primarily public education, the First Amendment, and arts advocacy. The Home Instead Senior Care network is the world’s largest provider of non-medical in-home care services, allowing seniors to feel safe and independent while they age in their own home, with more than 875 independently owned and operated franchises in 14 countries and 15 markets, spanning four continents.



For more information, please visit: http://www.montereymedia.com/.

Monday, September 20, 2010

Look-and-See Signs of Aging

1. Look in refrigerator, freezer and drawers. Has food spoiled because mom can’t get to the grocery store? Does she have difficulty cleaning tight, cluttered places?

2. Look over the grocery list. Has your loved one’s declining health prompted her to purchase more convenience and junk foods, and neglect proper nutrition? Is she losing weight?

3. Look on top of furniture and countertops. Are dust and dirt signs that household tasks are becoming more difficult for your parents?

4. Look up at fans and ceilings. Has the inability to lift her arms and climb stepstools prevented your loved one from cleaning soot and grime from high places? Caution your senior not to climb.

5. Look down at floors and stairways. Have shaky hands spilled drinks and food, soiling vinyl, wood, carpets and walkways? Are frayed carpets, throw rugs, objects and furniture creating tripping hazards? Does dad’s bad knee put him at greater risk on cracked sidewalks and with broken stair rails?

6. Look under beds and sofas. Is your senior having difficulty organizing old newspapers, books and magazines, which are creating a fire hazard?

7. Look through the mail. Is mom’s dementia causing her to forget to pay bills and answer correspondence?

8. Look below bathroom and kitchen sinks. Is poor eyesight making it difficult for your elderly relative to read medication labels and to properly store cleaning materials? Is he forgetting to refill medications and to take them on schedule? Check the refill date against the number of pills in the bottle to help determine if your loved one is taking medication regularly. Or call the pharmacy.

9. Look at your senior’s appearance. Is clothing dirty and unkempt, and is your loved one neglecting personal hygiene?

10. Look to your parents’ neighbors and other close friends to find out about their daily routine. Are your seniors at home more, watching television and avoiding stimulating conversation and companionship?

Thursday, September 16, 2010

An Open Letter from Paul Hogan, Founder of Home Instead Senior Care

The Senior Care Continuum

Greetings,

When my wife Lori and I wrote Stages of Senior Care, we viewed it as a public service to educate people about the senior care continuum. We are gratified to know those who read the book believe we accomplished that goal.

The Home Instead Senior Care white paper "Caring for the Aging: The Old System is Obsolete, Time to Create a New Model" also stresses the senior care continuum. This letter is the final installment of my reflections on that paper. Its conclusions are personal to me because twenty years ago, my family and I questioned whether the two traditional care options--(1) finding ways to help aging parents live at home, and then, (2) proceeding to nursing home care--offered enough choices for all seniors. Greater society began to push back against this old system as well.

Today, a new model recognizes that many public and private options contribute to healthy aging. A U.S. couple's plan for aging may include many stops along a care path including:

• Aging in place
• Family care
• Senior centers and adult daycare centers
• Nonmedical care at home
• Medical care at home
• Retirement and independent living communities
• Assisted living
• Skilled nursing homes
• Hospice care

Some Americans will reach their senior years not knowing their future care options.

In just a few months, the first baby boomers begin celebrating their 65th birthdays. As the age wave starts, Washington should acknowledge the most significant demographic trend in U.S. history by initiating a senior care public education campaign. Doing so may inspire the nation's 78 million citizens born between 1946 and 1964 to ask themselves how well their retirement funds and other benefits will cover their senior care needs. With a plan, most could increase the quality of their senior years and decrease expenses for themselves personally and the health care system nationally. But, a recent Home Instead, Inc., survey revealed that more than one-third of decision-makers said they did not discuss senior care until a crisis forced the conversation.

It's time for Washington to talk seriously about the senior care continuum. Unfortunately, just like some families, our government may wait until circumstances become critical. You can do your part by tracking senior care legislation, addressing public policy issues that have profound implications for seniors and advocating for a new caring for the aging model.

Please join Lori and me in changing the way America views and understands the face of aging.

Sincerely,
Paul R. Hogan

Paul Hogan is Chairman & Founder of Home Instead Senior Care and, with his wife Lori, co-author of Stages of Senior Care: Your Step-by-Step Guide to Making the Best Decisions.

Wednesday, September 15, 2010

Look-and-See Signs A Senior Needs Help

How to tell when the elderly need assistance to stay safe and comfortable at home

What today’s seniors want most is to age in place. What they fear most is to lose their independence. But what they’re least likely to ask for is the kind of help that will keep them comfortable and safe at home. That’s why it’s often up to the adult children of aging parents to look for the signs that their elderly loved one needs help at home. Neglecting those signs will likely lead seniors to the kind of dependence that most would like to avoid.

Seniors often don’t recognize when they require help.  That’s why adult children should identify where their loved ones need assistance. Home Instead Senior Care has made this process easier by providing a list of
simple, look-and-see signs that adult children can use to identify the types of services their loved ones might need. Providing seniors assistance with a few basic tasks – such as meal preparation, light housework, companionship and medication reminders – often means the difference between whether they stay at home or go to a facility. And that kind of independence is very important to seniors’ overall happiness.

The latest report in the AARP’s Beyond 50 series confirmed that seniors’ number one fear is loss of independence. “The vast majority of people 50 and older do not require long-term assistance at any given time. However, most people will require assistance at some point in their lives, and most families will face these issues with their older family members,” according to the report.

Seniors’ expectations for remaining at home are high. In a survey conducted late last year by Home Instead Senior Care, 83 percent of seniors surveyed said they are very or somewhat likely to remain in their homes rather than move to a care facility. Home Instead Senior Care, the largest provider of non-medical home care and companionship for the elderly in the U.S., sends CAREGivers to seniors to help keep them independent and at home for as long as possible.

“Most people, in general, want to live at home or independently in a retirement community,” said Mary Hujer RN, MSN, geriatric clinical nurse specialist for the Cleveland Clinic. “Who wants to lose their independence? The best approach to staying self-sufficient is to plan ahead and accept help when necessary.”

Hujer explained that some concerns of aging, which jeopardize independence, could include isolation, weight loss, safety and transportation. “First, research shows that routine socialization is one of the key aspects of successful aging so it’s important for seniors to find social activities,” she said. “Second, poor nutrition that leads to weight loss can be caused by multiple factors, some of which may be social. Up to one-third of patients I see experience some weight loss at one time or another,” she added.

“Third, safety becomes a real concern for seniors who are suffering illness or mobility problems. To prevent falls, consider putting grab bars in bathrooms, placing bright yellow tape strips on stairs or painting the toilet seat yellow,” she said. “Finally, transportation is a big challenge for those seniors who are forced to give up their keys. Communities can offer the best programs in the world, but if you can’t get the individual there, what good are they?” Hujer said.

Oftentimes, seniors are reluctant to seek outside help because they want to keep doing things the way they always have. “Dementia, which includes Alzheimer’s disease and other cognitive problems, may impair seniors’ judgment as well as their memory,” Hujer said. “That’s when, with an older adult’s input, a caregiver can intervene to promote a safe environment and help ensure quality of life.”

By helping adult children identify the types of resources that a senior might need to remain independent at home, we hope that families can avoid some of the stress that goes with caring for an aging loved one.